Purpose in Motion

Expanding our positive impact together

Putting our purpose in motion

Everything we do is guided by an enduring purpose to protect and preserve large areas of African wilderness for future generations.
Our annual purpose-led events, held in collaboration with regional NGO partners, weave adventure with impact. They’re an invitation to move through wild places with intention — deepening your connection to nature and expanding our positive impact on the ecosystems we call home and the communities we share them with.

Serengeti Girls Run

Grumeti Reserve, TanzaniaThis flexible, multi-stage run across the Serengeti plains helps raise funds for empowerment programmes for girls in rural Tanzania.
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Wagora Bike Ride

Grumeti Reserve, Tanzania This five-day journey includes a 150-kilometre cycle across the Serengeti over three days, in support of the region’s anti-poaching scouts.
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Ubumwe Women's Trail

Volcanoes National Park, RwandaThis multi-day event features a trail run, gorilla trek, and guided hike, raising funds for women’s inclusion, leadership, and economic empowerment.
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